Celebrate National Reading Awareness Month By Reading About Volkswagen!
What are the Best Books About Volkswagen Cars?
This month marks National Reading Awareness Month, which encourages you to sit down and read a good book—or listen to an audio version, which you can do with the VW Car-Net App-Connect infotainment system! When it comes to reading, the subjects and genres are endless, but we have a special love for books about Volkswagen. Our favorite auto brand has a long and colorful history, so there are lots of books written about it, along with several novels where a Volkswagen model played a prominent role. Here are a few of our favorites:
The People’s Car: A Global History of the Volkswagen Beetle
Author: Bernhard Rieger
Publication Year: 2013
We all know that the Volkswagen brand’s first vehicle was the Beetle, and this book tells the whole story of this best-selling vehicle. Rieger opens the story with the Beetle model’s German origins in the 1930s and how it became the vehicle of choice for both Europe and the United States after WWII. Its popularity during the Hippie Movement and subsequent status as a global icon are also discussed. Find it here.
Ugly is Only Skin-Deep: The Story of the Ads that Changed the World
Author: Dominik Imseng
Publication Year: 2016
If you are a fan of both the Volkswagen Beetle and vintage advertisements, this is the book for you! Ugly is Only Skin-Deep tells the story of how New York advertising agency Doyle Dane Bernbach acquired the Volkswagen account and built a campaign series that helped make the Beetle one of the best-selling vehicles through the 1960s and 1970s. Find it here.
Author: Jacques Poulin
Publication Date: 1984
The Volkswagen bus was a quintessential model in the German automaker’s lineup, and it was a perfect choice for when you wanted to embark on the classic American road trip. This model does just that in Volkswagen Blues, which was originally written in French and later translated into English. In the story, writer Jack Kerouac is suffering from a bad case of writer’s block, so he loads up a Volkswagen bus and journeys from Quebec to San Francisco. Along the way, he meets several interesting characters, picks up a hitchhiker, and explores several cities and points of interest in the American West. Find it here.
***At the time of publishing this blog, these books were readily available in a variety of formats on smile.amazon.com. When ordering from Amazon Smile, part of your purchase may go towards a charity of your choice. If you prefer, please feel free to check availability at other bookstores, audible.com, or your local library.
Thanks and Happy Reading!