Volkswagen Celebrates The End of an Era
To close out 2019, Volkswagen released a warm heartfelt farewell to the Volkswagen Beetle during ‘Dick Clark’s New Year’s Rockin Eve with Ryan Seacrest 2020’. After announcing the end of the Beetle’s production earlier, Volkswagen wanted to give the vehicle that became an iconic part of American culture a proper goodbye and debuted “The Last Mile.”
The video follows the major life events of a man from childhood through his elderly years as they’re shaped by the presence of the Volkswagen Beetle. The video pays homage to the classic Beetle body with throwbacks at past advertising campaigns as well as pop culture references, including a cameo from Kevin Bacon’s character in Footloose. The Pro Musica Youth Chorus carries a tune to “Let it Be” throughout the animation. As a final farewell to a legacy, the video concludes with the Beetle taking off into the sky with hints at the electrified future for Volkswagen.
“The Beetle is easily one of the most recognizable cars in the history of automobiles,” said Saad Chehab, senior vice president, VW brand marketing. “Honoring it properly required a medium with just as much versatility and universal appeal as the car itself. While we chose the classic Beetle as the star of the animation, additional campaign components in Times Square honor the latter two generations of cars and their place and presence in American culture. We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”
To add to the film’s debut on New Year’s Eve, Volkswagen also covered New York City’s Time Square with films, messages, and hints at its future brand design. Volkswagen not only displayed a new logo, but also showed what’s in store for the 2020 Volkswagen Atlas Cross Sport.
Are you excited for what’s in store for Volkswagen? Stop by Montpelier Volkswagen today and tell us how the Volkswagen Beetle influenced you or if you’re excited for our electric vehicle line!